Product Management Consulting Services
Helps you develop better products, faster
How Product Management Consulting Boosts Innovation and Speed
Successful products are the lifeblood of a company and your product management strategy is essential to success. But even great companies occasionally go through periods where they are losing ground to competitors, no longer delighting customers, or not producing new products as quickly or efficiently as they need. This is where TCGen can help.
When should you hire a product management consultant?
An experienced product management consultant can bring an outside view and expertise to help you bring your product strategy to the next level and increase product-market fit. You may need to…
Assess
Your team’s skill set, so you can increase their capability.
Improve
Your product development process, to move faster.
Develop
A strategy for new product introduction and increased innovation.
Provide
Expert coaching for your product leadership team.
Evaluate
And set best-in-class benchmarks, metrics, and KPIs.
In select cases, you may want a consultant to lead a specific initiative, such as a user experience or user research project. Or to fill an interim role for a short-term urgent initiative. TCGen can advise in these areas, and in some may refer you to outside partners.
Why Work with TCGen
Trusted Expertise
All of our partners are experienced product leaders with c-level experience in multiple functions. We understand both the product development process and how it fits with the bigger picture.
Proven Methodologies
We help people work better and faster. Practitioners of… Agile Project Management, Design Thinking, Product Roadmap. Structured Deliverables. Improve product design. Full Product Lifecycle.
Industry Knowledge
Our breadth of knowledge provides rich context when working with your team. We’ve worked in manufacturing, healthcare, SaaS, B2B, B2C. With Startups and Enterprises.
What Our Customers Say
I highly recommend TCGen to leaders looking to drive significant transformation in a tech company: TCGen blends quick assessment of the situation with a highly personable approach and some clear and actionable recommendations.
Cristel de Rouvray
CEO, ESI
TCGen is able to quickly distill a complex set of business problems down to a finite set of actions and outcomes. That has driven us to fresh perspectives and approaches.
Rick Santiago
CEO, Indy Audio Labs
TCGen’s principals combine a logical brilliance with charisma and fire. They are able to quickly see the best path to a solution and they are brilliant at executing.
Matt Belge
Senior Product Designer, Imprivata
After our work with TCGen, I gained at least two new ways to bring better value to our customers that will improve our future business.
Peter White
President, IJ White and Company
TCGen has that rare combination of brilliance and pragmatism that truly sets them apart. TCGen is world-class.
Dan Keller
TCGen was able to come into a complex assignment and teach both the art and science of project leadership. Seek them out.
Todd Tomba
Roche R&D Executive
Our Approach To Product Management Consulting
We listen carefully and tailor our approach to you and are selective about the clients we take on – only work with those where we think we can add tremendous value quickly.
Outcome-Driven Mindset
Focus on outcomes instead of process. We want the least possible process, and no less.
Build Your Capability
We help you build your team’s product management skills rather than take over from you.
Focused Implementation
We change only the things that matter, avoiding organizational disruption from change.
Our Product Management Consulting Process
When engaging a consultant it’s important to know how long it will take and how much it will cost. We will scope this out in advance and provide an up-front fixed-bid pricing.
Generally speaking, we structure our implementation in three phases:
Assess and Recommend
- Interview stakeholders, review current metrics, and conduct a project history
- Assemble a working team from your org, including a product owner
- Provide focused recommendations
Implement
- Choose 1-3 initiatives with big bang for buck, aligned with your product vision
- Develop framework, prioritize, and roll out
- Measure KPIs and share data-driven results
Refine and Iterate
- Review progress, iterate for incremental improvement
- Transition to internal team
- Build roadmap for ongoing improvement
Product Management Consulting Case Studies
“New Product Process”
TCGen founder John Carter designed and implemented the Apple New Product Process (ANPP), a process used throughout Apple’s product divisions that enabled a startup culture to flourish productively while the company scaled rapidly. One executive in the product organization said, “We are making better decisions, faster.”
“Closing the Gaps”
We worked with general management, marketing, and engineering to understand gaps in product management and how to fill them. We helped management better fund the product marketing team and increase the dedicated resources on each team. The result was a positive impact on customer satisfaction and increased predictability.
“Next-Generation Platform”
TCGen worked with a product team to design the next-generation platform of diagnostic testing systems for this healthcare company. We implemented a unique customer visitation plan to develop our user stories. The result: a platform launch that was the most successful ever for Bio-Rad and has been an enduring winner over many years. Read a detailed case study
“Breakthrough Products”
John managed the development of products such as the BOSE® Noise-Cancelling Headphones (sharing the original patent with Dr. Bose) and the Wave® Music System, enjoyed by millions of customers worldwide. The headphones set a gold standard for noise cancelling that endures even today.
AI-Accelerated Product Management
AI is reshaping how product teams work — compressing requirements writing, competitive research, and roadmap iteration. TCGen’s AI transformation consulting practice helps product and engineering organizations move from ad hoc individual use to team-level productivity gains of 20–50%. Read our executive research on AI adoption to see what separates high-performing teams from those stuck at 10% individual gains.
Take the Next Step
Ready to transform your product development process? Contact us today to learn how we can help you achieve faster timelines, consistent execution, and increased team productivity.