How to Get Unstuck - SXSW Insights

The speakers at SXSW always amaze me as they are most often on the forefront of our collective intelligence.  Noah Scalin gave a inspiration presentation during the book reading slots available to authors.  We saw him on March 9th talk about his recent book, "365 A Daily Creativity Journal", and hear first hand why he is so fascinated by skulls! There were two significant take aways:

  1. - The web is the operating system - it won!
  2. - Sources of inspiration are everywhere: choose a subject and select a project where you can make a daily contribution.  You will learn more about yourself and feel a sense of accomplishment that is so rare today.

Below is an outline of his talk.  The bold outline elements emphasize how important the web is as the new operating system.

  • Age of apps
  •  Native is on the agenda
  •  Hotest startups are native
  •  Native as content
  •  Objective -C, cocoa framework, not xplatform, access to native UI widgets, dist through appStore
  •  Closer to metal, less for free vs. browsers
  •  Delaney, Dale, Bijani, Taby
  •  Amber js, tumbler
  •  Dale
  • All about HW, iphone is .1x perf
  •  Web is always a slight disadvantage, but world always bends back to web
  •  A kid can do this in his basement - make money on it
  •  Strip - monitization
  •  Facebook app for ios
  •  Web is os, share, virality, rendering engine is powerful
  • Rich text is hard
  •  Tech limits on mobile web
  •  Sensors - web not good
  •  Apple is single owner
  •  W3C - easy to bash, but who contributes?
  •  Ringmark
  •  Web is the runtime
  •  Responsive design (query)
  •  Tmblr, twitter, gmail - mobile web apps
  • FT - HTML 5
  •  Web app in UIWebView
  •  Hybrids
  •  Facebook, tumblr, instagram, app store
  •  Is the future hybrid?
  •  MVC - design pattern
  •  Pixels are more expensive on app store
  •  "uncanny valley" let web apps be proper web apps - lot of work
  •  Native scrolling is tough
  •  'jenky'
  •  Getting steak served in the bathroom, context matters