How to Get Unstuck - SXSW Insights
The speakers at SXSW always amaze me as they are most often on the forefront of our collective intelligence. Noah Scalin gave an inspiring presentation during the book reading slots available to authors. We saw him on March 9th talk about his recent book, "365 A Daily Creativity Journal", and hear first hand why he is so fascinated by skulls! There were two significant take aways:
- The web is the operating system - it won!
- Sources of inspiration are everywhere: choose a subject and select a project where you can make a daily contribution. You will learn more about yourself and feel a sense of accomplishment that is so rare today.
Below is an outline of his talk. The bold outline elements emphasize how important the web is as the new operating system.
Age of apps
Native is on the agenda
Hotest startups are native
Native as content
Objective -C, cocoa framework, not xplatform, access to native UI widgets, dist through appStore
Closer to metal, less for free vs. browsers
Delaney, Dale, Bijani, Taby
Amber js, tumbler
All about HW, iphone is .1x perf
Web is always a slight disadvantage, but world always bends back to web
A kid can do this in his basement - make money on it
Strip - monitization
Facebook app for ios
Web is os, share, virality, rendering engine is powerful
Rich text is hard
Tech limits on mobile web
Sensors - web not good
Apple is single owner
W3C - easy to bash, but who contributes?
Web is the runtime
Responsive design (query)
Tmblr, twitter, gmail - mobile web apps
FT - HTML 5
Web app in UIWebView
Facebook, tumblr, instagram, app store
Is the future hybrid?
MVC - design pattern
Pixels are more expensive on app store
"uncanny valley" let web apps be proper web apps - lot of work
Native scrolling is tough
Getting steak served in the bathroom, context matters