Product Development Checklist

Jozef Bicerano, a polymer expert, requested that I share this with you. He has developed a concise checklist to help your development efforts.

To set your business apart from the competition, you need new ideas.  Introducing a new product or service can be the spark that ignites your success and propels your company to new heights.  However, simply having a new idea is only the first step. Evolving that concept into an actual product for your clients requires a lot of planning and hard work behind the scenes.  The product development phase is crucial, because even the best ideas can fall flat without the right execution.

A strong product development process is key for many reasons.  For example, it can be easy to lose focus during the struggle to bring a product to market.  A healthy process helps ensure that everyone concentrates on what is most important. It also can be useful for working out any kinks in the product before it reaches its intended audience.  New products are on shaky ground already, so they need to function flawlessly and reliably to gain traction with consumers. The product development phase also is when businesses should determine how they could market their innovations to the public.  These efforts need to look beyond the initial launch window and consider how the product will provide value in the long term.


Product development managers and other business leaders must take a close look at their procedures for shepherding groundbreaking ideas to the marketplace if they want them to succeed.  The accompanying checklist outlines the steps businesses should take when guiding new products through the development process.


Product Development Checklist by polymer expert Dr.Jozef Bicerano of Bicerano & Associates


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