Studies have shown that over 70% of all delays are due to inadequate or changing Product Definition. It can make the difference between a failed launch and a blockbuster but Product Definition remains one of the most challenging aspects of new product development – creating a dynamic tension between engineering (features) and marketing (benefits).
To address the need to get useful information in a condensed, straightforward manner, we've designed the book into "bite-sized" chapters. You don't need to read the entire book to realize its value. It's organized so the reader can quickly identify the tools they need to solve their biggest problems first. Using a novel graphical format, Innovate Products Faster provides a fresh perspective on how managers can deliver more innovative programs. In this world where we are overwhelmed by a high volume of information, have very limited time, and hold expectations of getting answers instantly, we are adverse to wading through hundreds of pages of text to mine out the few nuggets of needed information.
This book concisely portrays the forty best practices that can be applied to predicting and then managing a project to successful conclusion. It is written and organized as a reference guide for readers to quickly identify specific areas of interest and includes completed examples of each practice as a head start. We have tried and tested each of these tools with managers from small startups to Fortune 500 companies (over 50 clients) and have applied our line management experience in the capacity of CTO, VP of Development, and Program Management (working for iconic brands such as Apple and Bose).
Each best practice uses elegant graphics to illustrate the application of simple tools such as iPad Apps and Microsoft Excel. These downloadable apps are easy-to-customize, pre-filled templates, which are available with the purchase of the book. The existing competition in project management or product development (typically long, obsolete, and mainly text) lacks many of these key differentiators.
- Easy-to-navigate, short, and focused chapters
- Rich graphical tools for solving problems
- Downloadable software templates/apps
- Modern methodologies (Web 2.0, offshoring, Agile, etc.)